THE PROBLEM
Strong Zero is a Japanese type of alcohol called chu-hi which can not be obtained anywhere in the world but Japan. While Strong Zero is widely known and popular the branding and packaging only speaks to its region of the world.
THE SOLUTION
To solve this problem I have created a more universal brand and packaging that could be used if Strong Zero were to ever expand out of Japan and try to reach a more global audience with their product.
BRANDING
To help Strong Zero have a more global friendly brand I created a more modern/minimal style of packaging that would allow others to feel more comfortable with the products since it would more closely resemble the products that are currently widely available everywhere.
NEW IDENTITY
WEB INTERACTIONS
PRODUCT SHOTS
PROCESS WORK
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